Ballot Initiatives & Campaigns
We help campaign teams understand voters, identify the political environment, discover the messages that resonate, and chart the best path to victory for ballot initiatives and referendums.
Established 2001 · 38 States · Full-Service Research
Public opinion research and polling you can trust for campaigns, communities, and civic decisions.
Specialized survey research and strategic advice for campaigns, governments, and institutions.
We help campaign teams understand voters, identify the political environment, discover the messages that resonate, and chart the best path to victory for ballot initiatives and referendums.
Specialized polling and strategic research tailored to growth management, housing policy, and land-use ballot issues at every level of government.
Research support for tax levies, bond campaigns, and public funding initiatives, helping committees understand their voters before they go to the polls.
Customer, member, contributor, and citizen satisfaction studies for government agencies, corporations, trade associations, and labor groups.
Qualitative research through focus groups to test messaging, creative materials, and strategic approaches before committing campaign resources.
Cellular phone interviewing, Spanish language interviewing, secure web surveys, ad testing, telephonic radio ad testing, and the full spectrum of modern survey methods.
When we reach out, here is what you can always expect.
We will never try to sell you anything. Our only goal is to hear your opinion.
Your responses are kept strictly confidential and used for research purposes only. They are never shared or sold.
Every call is made by a real, trained interviewer who is courteous and respectful of your time.
Your participation is entirely voluntary. You may decline to answer any question at any time.
Your feedback helps shape policies, services, and decisions that impact your community and beyond.
Reply STOP to any text, ask any interviewer, or visit our Opt Out page to be removed within 24 hours.
Paul Fallon is the founder and principal of Fallon Research & Communications, Inc., a public opinion researcher, political pollster, and strategic advisor with over two decades of experience.
Prior to founding the firm in 2001, Paul served as Director of Public Opinion Research for the National Association of Homebuilders in Washington, D.C., overseeing a nationally recognized ballot issue management program. He holds an M.A. in Political Science from the University of Cincinnati and a B.S. in Communication from Ohio University, with advanced certification in research methodology from the Institute for Data Sciences.
Fallon Research has conducted studies in 38 states and internationally in Indonesia, East Timor, Iraq, and Thailand.